In today’s digital age, sharing your acoustics research with a wider audience has never been easier. Social media platforms offer an excellent way to connect with peers, experts, and enthusiasts. To help you promote your acoustics research, we draw inspiration from the ASA Publications Guide to Social Media
and provide you with valuable insights on how to create engaging and informative posts. First, decide where you want to post. Some social platforms will have character limits such as X (formerly known as Twitter) or require an image like Instagram. No matter where you decide to post, it’s essential to craft a compelling message. If you have more text space, you can engage your audience by sharing a captivating excerpt from your research with an invitation to read the full article. A simple and short approach is to start with a sentence summarizing your research, followed by the article’s DOI link. Here are some short, text-based templates that can be used for most social media sites.
- Read my article published in [@JOURNAL] about [ONE SENTENCE SUMMARY]: [INSERT DOI LINK]
- Have you heard? [PAPER’S TITLE] from [@JOURNAL] on [#SUBJECT] is available to read at [INSERT DOI LINK]
- Read my latest #research on [#SUBJECT], published in [@JOURNAL]. Read here: [INSERT DOI LINK].
While some platforms don’t require visuals, we have found that images increase engagement with social posts. Your chosen figure should support and clarify the text in your post. If you want to take your social media presence to the next level, consider creating visual abstracts and GIFs to captivate your audience.